T1 HERO’S JOURNEY is a project involved a collaboration with Scentby, the scent consulting firm to design a brand experience. T1 HERO’S JOURNEY is an MD brand of T1, a world-class gaming company, created based on Joseph Campbell’s literary theory on hero narratives. By using the common cycle of the hero's journey as a metaphor for the careers and lives of the team's players, we developed a scent with the concept of the hero's journey with Centby and designed the overall look and package to share its value with T1's fans through the scent.
